LEAD WITH STRENGTH,
LIVE WITH BALANCE

Unlock your full potential with tailored coaching that aligns your health and leadership for lasting success

Free consultation

Are You Sacrificing Your Health for Success?

As an executive leader, you’re constantly under pressure to deliver results, care for others, and drive your organization forward. But with the relentless demands of your role, it’s easy to overlook your well-being. High stress, lack of sleep, and poor nutrition can severely impact your health, leaving you feeling burned out and less effective.

Transform Your Health for Peak Performance

Imagine improving your health while strengthening your leadership. Our coaching program is built around insights from a comprehensive bloodwork panel, designed to help you make strategic, small changes that lead to significant, lasting improvements. We focus on five key areas—fitness, nutrition, sleep, mindset, and hydration—each tailored to fit seamlessly into your demanding lifestyle, and optimized to support your unique biological needs.

How You Can Improve Your Well-Being ?

Fitness

Sharpens your mental clarity and focus

Nutrition

Fuels your brain and body power

Sleep

Improves decision-making and recovery

Mindset

Builds resilience and clarity

Hydration

Keeps you consistently energized

Choose your own plan

1 year program

Elevated Executive

$997

Per month

Custom program tailored to your individual goals

Regular check-ins via our coaching app

Monthly one-on-one in-person or video coaching sessions

Personalized nutrition plan designed to support your training and lifestyle

Comprehensive bloodwork analysis at sign-up to guide your customized lifestyle and training program

Free consultation

3 months program

Executive Edge

$3,500

Full course price

Custom program tailored to your individual goals

Regular check-ins via our coaching app

Monthly one-on-one in-person or video coaching sessions

Personalized nutrition plan designed to support your training and lifestyle

Comprehensive bloodwork analysis at sign-up to guide your customized lifestyle and training program

Free consultation

Corporate Wellness Programs

Custom Solutions for Organizations

For more information book a free consultation

Tailored workshops and seminars to boost team health and effectiveness

Corporate speaking engagements to inspire a culture of wellness

Practical strategies for stress management, fitness, nutrition, and mindset

Personalized wellness plans for teams to drive organizational success

Flexible programs adaptable to your company’s unique needs and goals

Free consultation

Our vision is to empower business leaders worldwide to embody health, confidence, and resilience, elevating their personal performance and inspiring positive change in their organizations.

Through a relentless pursuit of excellence and integrity, we guide executives to take ownership of their health, adapt to life's challenges, and continuously push toward greatness—creating a ripple effect of well-being and high performance across their teams and communities.

The heart and mind behind your growth

I’m Kirby Martin, founder of Crossfit Elmira and Rise Stronger Coaching. With extensive experience in fitness and coaching, I’m dedicated to showing how enhancing your health can drive success in every aspect of your life

Many believe that achieving significant results requires drastic changes, but true transformation often starts with small, deliberate actions.We focus on refining what you’re already doing, helping you optimize your habits to boost not only your physical health but also your leadership abilities and overall effectiveness in life.

Success Stories from Leaders Like You

Chris Hart

President Life Sciences ATS

Before my retirement, I held an executive position responsible for a $1B business unit within a publicly traded global automation business. While I knew the benefit of maintaining a level of physical health to manage the demands and stress of family and career, until I partnered with Kirby, I only fully appreciated the true definition of fitness.Kirby was able to tune my physical fitness regimen along with making incremental, sustainable changes to the domains of nutrition, hydration, sleep and mindfulness. His approach starts by first gaining a full understanding of the individual and meeting them where they are at. For me, that even included touring one of the facilities to understand my workplace situation better. Business is competitive and leaders are like athletes. Small advantages can make the difference between good performance and great performance. I do not doubt that the guidance I (and others on my team) received from Kirby contributed to the success I enjoyed as a business leader. That success subsequently allowed me to execute my retirement plan on schedule and, most importantly, with a state of total fitness that allows me to enjoy all the activities I choose to undertake.

Zac Maloney

CEO

Wish I met Kirby 10 years ago.It’s normal to feel a bit of apprehension around investing in a coach; however, if you’re looking to achieve results at a high level both personally and professionally – you need one. I’ve used coaches with mixed results since 2020 – and while you ultimately get out of these things what you put in – I’ve often been disappointed with the level of engagement. I view Kirby as much more than someone who looks after my training and nutrition. He’s allowed me to accomplish more than I otherwise would have – make better decisions, manage stress, and drive better outcomes. Which is the price of admission when you’re looking to succeed over long, sustained timeframes. Kirby follows through on what he says – and doesn’t make excuses. I feel fortunate to have him on my team.

Brett Ostander

CEO

Anyone can find generic advice online, but creating high-quality goals, an action plan, and real accountability is not straightforward. Kirby’s coaching has enabled me to establish a routine that finally works and realistic goals. The programming and accountability make getting to the gym and seeing results exciting.

Chris

CEO

Having regular fitness as a part of my life was always a struggle. I stayed active and have played sports my whole life but tried a variety of times to stick it out with any regular fitness. Whether running, CrossFit, etc.I never could or did prioritize classes and dabbled with gym memberships and at-home versions. I am very competitive, but could not make myself care about pursuing numbers or times. All I have ever wanted was to be a stronger, more mobile person in my 40s than in my 30s.Kirby curated a strength-based short-term goal-oriented program that has kept me doing simple lifts, and cardio without any complex movements. It has been a game-changer in my consistency. And I am actually enjoying working out. Something I never thought I'd say.The customized program Kirby provided for me is going to help make my goal of being a more fit version of myself for the rest of my life.

Ready to Transform Your Leadership?

Fill out the form to have a free consultation and start your transformation now.

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