LEAD WITH STRENGTH,
LIVE WITH BALANCE
Unlock your full potential with tailored coaching that aligns your health and leadership for lasting success
Free consultationUnlock your full potential with tailored coaching that aligns your health and leadership for lasting success
Free consultationAs an executive leader, you’re constantly under pressure to deliver results, care for others, and drive your organization forward. But with the relentless demands of your role, it’s easy to overlook your well-being. High stress, lack of sleep, and poor nutrition can severely impact your health, leaving you feeling burned out and less effective.
Imagine improving your health while strengthening your leadership. Our coaching program is built around insights from a comprehensive bloodwork panel, designed to help you make strategic, small changes that lead to significant, lasting improvements. We focus on five key areas—fitness, nutrition, sleep, mindset, and hydration—each tailored to fit seamlessly into your demanding lifestyle, and optimized to support your unique biological needs.
Sharpens your mental clarity and focus
Fuels your brain and body power
Improves decision-making and recovery
Builds resilience and clarity
Keeps you consistently energized
1 year program
Elevated Executive
$997
Per month
•Custom program tailored to your individual goals
•Regular check-ins via our coaching app
•Monthly one-on-one in-person or video coaching sessions
•Personalized nutrition plan designed to support your training and lifestyle
•Comprehensive bloodwork analysis at sign-up to guide your customized lifestyle and training program
Free consultation3 months program
Executive Edge
$3,500
Full course price
•Custom program tailored to your individual goals
•Regular check-ins via our coaching app
•Monthly one-on-one in-person or video coaching sessions
•Personalized nutrition plan designed to support your training and lifestyle
•Comprehensive bloodwork analysis at sign-up to guide your customized lifestyle and training program
Free consultationCorporate Wellness Programs
Custom Solutions for Organizations
For more information book a free consultation
•Tailored workshops and seminars to boost team health and effectiveness
•Corporate speaking engagements to inspire a culture of wellness
•Practical strategies for stress management, fitness, nutrition, and mindset
•Personalized wellness plans for teams to drive organizational success
•Flexible programs adaptable to your company’s unique needs and goals
Free consultationI’m Kirby Martin, founder of Crossfit Elmira and Rise Stronger Coaching. With extensive experience in fitness and coaching, I’m dedicated to showing how enhancing your health can drive success in every aspect of your life
Many believe that achieving significant results requires drastic changes, but true transformation often starts with small, deliberate actions.We focus on refining what you’re already doing, helping you optimize your habits to boost not only your physical health but also your leadership abilities and overall effectiveness in life.
President Life Sciences ATS
Before my retirement, I held an executive position responsible for a $1B business unit within a publicly traded global automation business. While I knew the benefit of maintaining a level of physical health to manage the demands and stress of family and career, until I partnered with Kirby, I only fully appreciated the true definition of fitness.Kirby was able to tune my physical fitness regimen along with making incremental, sustainable changes to the domains of nutrition, hydration, sleep and mindfulness. His approach starts by first gaining a full understanding of the individual and meeting them where they are at. For me, that even included touring one of the facilities to understand my workplace situation better. Business is competitive and leaders are like athletes. Small advantages can make the difference between good performance and great performance. I do not doubt that the guidance I (and others on my team) received from Kirby contributed to the success I enjoyed as a business leader. That success subsequently allowed me to execute my retirement plan on schedule and, most importantly, with a state of total fitness that allows me to enjoy all the activities I choose to undertake.
CEO
Wish I met Kirby 10 years ago.It’s normal to feel a bit of apprehension around investing in a coach; however, if you’re looking to achieve results at a high level both personally and professionally – you need one. I’ve used coaches with mixed results since 2020 – and while you ultimately get out of these things what you put in – I’ve often been disappointed with the level of engagement. I view Kirby as much more than someone who looks after my training and nutrition. He’s allowed me to accomplish more than I otherwise would have – make better decisions, manage stress, and drive better outcomes. Which is the price of admission when you’re looking to succeed over long, sustained timeframes. Kirby follows through on what he says – and doesn’t make excuses. I feel fortunate to have him on my team.
CEO
Anyone can find generic advice online, but creating high-quality goals, an action plan, and real accountability is not straightforward. Kirby’s coaching has enabled me to establish a routine that finally works and realistic goals. The programming and accountability make getting to the gym and seeing results exciting.
CEO
Having regular fitness as a part of my life was always a struggle. I stayed active and have played sports my whole life but tried a variety of times to stick it out with any regular fitness. Whether running, CrossFit, etc.I never could or did prioritize classes and dabbled with gym memberships and at-home versions. I am very competitive, but could not make myself care about pursuing numbers or times. All I have ever wanted was to be a stronger, more mobile person in my 40s than in my 30s.Kirby curated a strength-based short-term goal-oriented program that has kept me doing simple lifts, and cardio without any complex movements. It has been a game-changer in my consistency. And I am actually enjoying working out. Something I never thought I'd say.The customized program Kirby provided for me is going to help make my goal of being a more fit version of myself for the rest of my life.
Fill out the form to have a free consultation and start your transformation now.